When going to an interview, researching about the company will give you an edge in the application and interview process. Putting effort in getting to know the company you’re applying to will show that you are interested about them. Also, conduct research on the position you are vying for, as this will show them that you are determined to get the job and that you have more than a superficial interest in it. With the number of applicants that are likely to be applying for the same job that you want, the time and effort you will put in learning about your prospective employer and position can certainly give you that defining point between being hired and being told to try again.